The weirdness came partway through, when the ad actually showed Google Gemini in action. It told the cheese vendor that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.” Now, Gouda’s hardly a hardcore real head pick like Roquefort or BellaVitano, but there’s also no way it’s pulling in cheddar or mozzarella numbers. Travel blogger Nate Hake and Google-focused Twitter account Goog Enough documented the erroneous initial version of the ad, but Google responded by quietly swapping in a more accurate Gemini-suggested blurb in all live versions of the ad, including the one that aired during the Super Bowl.