How will Reddit generate content for paid-for subreddits?

Summary

Reddit CEO Steve Huffman confirmed plans to introduce a paywall this year, allowing users to create exclusive content for paid subreddits.

While free Reddit will continue, the move raises questions about compensating content creators and moderators. Reddit is also exploring monetizing user transactions within subreddits.

Additionally, the company is expanding its ad strategy, testing ads in comments and increasing contextual advertising.

These changes come as Reddit reported a Q4 2024 net income of $71 million but missed its global daily active user target.

  • Krik
    2•4 days ago

    There are a number of option of how to monetize the platform.
    You could

    • paywall nfsw subs as suggested in the other comments
    • limit the number of subs a free account can access in one day
    • limit the number of comments a free account can post daily
    • add some sort of paid tag for everyone to see

    I’m sure there are a lot of other ways that make reddit inconvenient for free accounts.