Summary

Reddit CEO Steve Huffman confirmed plans to introduce a paywall this year, allowing users to create exclusive content for paid subreddits.

While free Reddit will continue, the move raises questions about compensating content creators and moderators. Reddit is also exploring monetizing user transactions within subreddits.

Additionally, the company is expanding its ad strategy, testing ads in comments and increasing contextual advertising.

These changes come as Reddit reported a Q4 2024 net income of $71 million but missed its global daily active user target.

  • @areefer82
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    16 hours ago

    All the more reason to complete my transition over to Lemmy.

  • @MellowYellow13
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    10 hours ago

    Good luck with that lmao. Been permabanned from that shitty site for years for being too “progressive.”

  • @[email protected]
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    718 hours ago

    Do the people who provide all of Reddit’s content need to pay a subscription in order to provide Reddit their content?

  • @vxx
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    1 day ago

    It will be porn subs, onlyfans style

    I always suspected that was their Plan B when everything else fails.

    Edit: That would explain the accidental banning of all NSFW subs a week ago. Some testing in reddits usual incompetent ways.

    • @[email protected]
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      191 day ago

      What a trap that would be.

      “Please pay to access a sub to see endless 20 second teasers for OF content.”

  • Jolly Platypus
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    417 hours ago

    Cool. I been permabanned from reddit for as long as I remember. They can suicide with this stupid paywall idea. They’ll have only themselves to blame.

    • LupusBlackfur
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      21 day ago

      Happy to let/watch him continue to enshittify that platform in it’s entirety…

      🤣😂

  • ohellidk
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    251 day ago

    Here’s to hoping more users jump ship to Lemmy.

  • @[email protected]
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    141 day ago

    More surprised this hasn’t happened already.

    The NSFW subs are the most logical targets. It can be spun as those mean advertisers not wanting to be on the same page as someone getting spitroasted. But it also has the added benefit of making any “protest” of flagging a board as NSFW almost immediately anger the users more than the corporate staff because those jokes about how paw patrol is NSFW means that “nobody” can access it anymore. Although, that might run afoul of the various puritan laws the US is pushing to get rid of porn sites.

    I also fully expect there to be a way to restrict comments to subscribers either on a per board basis or site overall. Stuff like fauxmoi already get off on only allowing “regulars” to comment (which massively boosts engagement) and I can see places like squaredcircle turn that on for any AMA to avoid the problems of people tearing into shitheads who just want to advertise their book.

  • Krik
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    223 hours ago

    There are a number of option of how to monetize the platform.
    You could

    • paywall nfsw subs as suggested in the other comments
    • limit the number of subs a free account can access in one day
    • limit the number of comments a free account can post daily
    • add some sort of paid tag for everyone to see

    I’m sure there are a lot of other ways that make reddit inconvenient for free accounts.

  • @Treczoks
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    21 day ago

    Are they that deep in Deep Shit Creek?