- they want repeat players (users)
- they repeat a formula that sells
- when it doesn’t, they look to “adjust” it with something new and preferably cheap
- they give free samples to spread word of mouth
- they try to lock people into their environment
- they always want people to chase the next high
- looking for ways to keep you hooked on something for as long as possible
- they try to use their formula in all their products
Have you heard of “engagement optimised match making”? Have a look on YouTube.
Yes, that is a good idea around what I am thinking in regards to the “magic addictive formula”
They have a system in play that optimises the play experience in a way that is rewarding to “addictive habits” and attempts to “encourage” a habit that leans towards an addiction.