It’s always fun to try and get them to define “Woke”. When they can’t/won’t, you can default to deSantis courtroom definition. “the belief there are systemic injustices in American society and the need to address them”.

While cognitive dissonance doesn’t work on the core supporters, the ‘passive’ supporters are still susceptible to it. Many support aspects of being “woke”. If you can get them to realise that then “anti woke” becomes a lot more repellant to them. Anti woke is effectively anti empathy.