£10,000, but there’s barely a distinction on this level of gross negligence:

Tests revealed that 3 out of 4 helmets failed safety requirements catastrophically, with one helmet recording results that indicated a 100% risk of fatality in a collision.

Pathetic to tout this as a win. That company should’ve been shuttered and had every penny of their assets taken, with the owners imprisoned and never allowed to do business again.

This is the website of that company, somehow still up of course: https://bikerslifestyle.co/