With YouTube Lite, customers will be able to watch videos across verticals like gaming, fashion, beauty, cooking, news, and more, ad-free
Oh wow. They’ll remove some, but not all, ads!
[T]he new tier won’t offer several benefits in the full YouTube Premium ($13.99 per month) subscription, like downloads, background play, or the ability to watch music videos ad-free.
Price-gating downloads seems pretty evil. The feature doesn’t cost Google any extra money. It could even save them a little server strain if a user wants to watch the same video repeatedly. But clearly, this is where Google’s surveillance pays off: they know what people want, and they know to demand an extra $6/month for it.
Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.
Oh wow. They’ll remove some, but not all, ads!
Price-gating downloads seems pretty evil. The feature doesn’t cost Google any extra money. It could even save them a little server strain if a user wants to watch the same video repeatedly. But clearly, this is where Google’s surveillance pays off: they know what people want, and they know to demand an extra $6/month for it.
Is “verticals” marketing speak for “categories” or “genres” or does it mean something else?
It varies by org but yes verticals are usually product silos that serve certain types of customers or needs.
I appreciate the information and that you took the time to answer, but I hate that combination of words.
Still … Thank you for the response.
It definitely sounds a tad dehumanizing, and I’m not sure if that’s intentional or not…
Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.