Google has become so integral to online navigation that its name became a verb, meaning “to find things on the Internet.” Soon, Google might just tell you what’s on the Internet instead of showing you. The company has announced an expansion of its AI search features, powered by Gemini 2.0. Everyone will soon see more AI Overviews at the top of the results page, but Google is also testing a more substantial change in the form of AI Mode. This version of Google won’t show you the 10 blue links at all—Gemini completely takes over the results in AI Mode.
This marks the debut of Gemini 2.0 in Google search. Google announced the first Gemini 2.0 models in December 2024, beginning with the streamlined Gemini 2.0 Flash. The heavier versions of Gemini 2.0 are still in testing, but Google says it has tuned AI Overviews with this model to offer help with harder questions in the areas of math, coding, and multimodal queries.
With this update, you will begin seeing AI Overviews on more results pages, and minors with Google accounts will see AI results for the first time. In fact, even logged out users will see AI Overviews soon. This is a big change, but it’s only the start of Google’s plans for AI search.
Gemini 2.0 also powers the new AI Mode for search. It’s launching as an opt-in feature via Google’s Search Labs, offering a totally new alternative to search as we know it. This custom version of the Gemini large language model (LLM) skips the standard web links that have been part of every Google search thus far.
I recently had a dream that involved a suburb of Green Bay, Wisconsin. I have never been to Green Bay Wisconsin. I know it as a rather small city that is the home to the Green Bay Packers, an administratively anachronistic NFL team that draws a large plurality of its fan base from the greater Milwaukee area. Off the top of my head, I don’t know if Green Bay has “suburbs” in the usual American sense at all.
I googled the name of this completely nonexistent community, along with the words “Green Bay,” and the AI very confidently hallucinated it into existence, describing it as a lovely shopping and residential area just over the bridge of the same name.
Yup. No problem though. In the future AI can just add the now very real town to you AR eyeballs brought to you by Chipotle Exxon and T mobile.