Google has become so integral to online navigation that its name became a verb, meaning “to find things on the Internet.” Soon, Google might just tell you what’s on the Internet instead of showing you. The company has announced an expansion of its AI search features, powered by Gemini 2.0. Everyone will soon see more AI Overviews at the top of the results page, but Google is also testing a more substantial change in the form of AI Mode. This version of Google won’t show you the 10 blue links at all—Gemini completely takes over the results in AI Mode.
This marks the debut of Gemini 2.0 in Google search. Google announced the first Gemini 2.0 models in December 2024, beginning with the streamlined Gemini 2.0 Flash. The heavier versions of Gemini 2.0 are still in testing, but Google says it has tuned AI Overviews with this model to offer help with harder questions in the areas of math, coding, and multimodal queries.
With this update, you will begin seeing AI Overviews on more results pages, and minors with Google accounts will see AI results for the first time. In fact, even logged out users will see AI Overviews soon. This is a big change, but it’s only the start of Google’s plans for AI search.
Gemini 2.0 also powers the new AI Mode for search. It’s launching as an opt-in feature via Google’s Search Labs, offering a totally new alternative to search as we know it. This custom version of the Gemini large language model (LLM) skips the standard web links that have been part of every Google search thus far.
I don’t really get Google’s angle since it’s pretty obvious that their AI search sucks. Maybe it’s just to impress shareholders?
I mean, they’re ruining their search anyways. It’s almost unusable at this point, it’s like asking for relevant ads and two year old Reddit posts
Is it censorship? Did they decide to just straight up sell SEO? Are websites locking down and blocking their crawlers to stop AI training crawlers?
I legitimately find Bing to be better at this point, but whatever they’re doing it’s maddening. Even better AI assisted web searches kinda suck because the data fed into them is more of the same
But solid chance they’re trying to boost Gemini, which has been a shockingly bad llm for a company that basically wrote the book on AI not too long ago
There’s also the problem that there’s much more noise in the web nowadays—it has been growing exponentially and people try to manipulate the search engines. It becomes more difficult to filter out that’s good and what’s bad. Be too strict and you risk missing valuable but less polished information. Be too lenient, and you drown in low-quality, SEO-optimized content that prioritizes visibility over usefulness.
This makes sense to me. All other reasons presented sound like wishful thinking that google is still the same company from 2005