Poland has launched a campaign, titled “We Did It In Poland”, to promote awareness of Polish achievements in science and business, in particular among young Poles. One of the motivations behind the initiative was a recent poll showing 20% of Poles feel ashamed of their country, up from 14% in 2010.

“Pride in their country is felt mainly by representatives of the oldest generation, the so-called baby boomers,” says Olga Kozierowska, head of the Włączeni Plus foundation, which is running the campaign under the patronage of Poland’s current six-month presidency of the Council of the European Union.

“The Gen Zs [those born between around 1997 and 2012], on whom the shaping of Poland’s image in the coming years will depend to the greatest extent, are the most likely of all generations to feel shame,” she added.