the issue is the creators people follow are often only on YouTube (it’s the only platform that makes sense for long form content which is all I watch). I think there’s a few smaller ones like Rumble but that’s like lemmy to reddit (at this point), there’s just not the depth of content there particularly around niche communities. youtube has us by the balls and they know it, and while I firmly believe eventually a competitor will reach critical mass, its a while off