Florida Gov. Ron DeSantis' presidential campaign has not been going well. This is partly because DeSantis has the personality of a wet dishrag and it turns out even Republican voters aren't ...
“Bud Light marketing campaign and falling stock prices.”
“All options are on the table and woke corporations that put ideology ahead of returns should be on notice,”
Desantis really doesn’t think things through, does he? Corporations already put returns ahead of ideology. The ultimate reason Bud Light did this promo was because it was seeking returns from beer purchases from the trans community and trans supporters. Companies of this size don’t do things out of the goodness of the hearts of the board of directors. They do these things because statistics and marketers believe these actions will lead to more profits for the company.
Here’s a poll result AnBev could easily point to:
“But Opposition To Discrimination Remains: The Post/KFF poll found substantial majorities support laws that prohibit discrimination against transgender Americans, ranging from 65% supporting such laws for the U.S. military to 73% supporting laws that prohibit discrimination in schools and the workplace and 74% backing laws that bar housing-related discrimination.” source
65% of Americans support laws prohibiting trans discrimination. This would be a large majority of Americans. So potentially more beer drinkers. What Desantis is saying AnBev must do, they’re already doing, chasing the most dollars. It just so happens that those most dollars are not in anti-trans pockets.
“Bud Light marketing campaign and falling stock prices.”
“All options are on the table and woke corporations that put ideology ahead of returns should be on notice,”
Desantis really doesn’t think things through, does he? Corporations already put returns ahead of ideology. The ultimate reason Bud Light did this promo was because it was seeking returns from beer purchases from the trans community and trans supporters. Companies of this size don’t do things out of the goodness of the hearts of the board of directors. They do these things because statistics and marketers believe these actions will lead to more profits for the company.
Here’s a poll result AnBev could easily point to:
“But Opposition To Discrimination Remains: The Post/KFF poll found substantial majorities support laws that prohibit discrimination against transgender Americans, ranging from 65% supporting such laws for the U.S. military to 73% supporting laws that prohibit discrimination in schools and the workplace and 74% backing laws that bar housing-related discrimination.” source
65% of Americans support laws prohibiting trans discrimination. This would be a large majority of Americans. So potentially more beer drinkers. What Desantis is saying AnBev must do, they’re already doing, chasing the most dollars. It just so happens that those most dollars are not in anti-trans pockets.