As Twitter ditches its iconic branding in favor of owner Elon Musk’s favorite letter “X,” its open source competitor Mastodon is once again seeing usage numbers soar.

  • @tabular
    link
    61 year ago

    When is rebranding ever good for users/consumers?

    • ren (a they/them)
      link
      81 year ago

      Most rebrands keep an element of the original or adopt how the customer refers to it. Think Dunkin dropping “Donuts” and Kentucky Friend Chicken becoming KFC.

      All good.

      But for Dunkin Donuts to suddenly rename itself “Place” - not so good.

    • The Pantser
      link
      21 year ago

      When they change from a racist name and or mascot.

      • @tabular
        link
        41 year ago

        That rebranding seems to me as just hiding past misdeeds. I’m not charitable enough to take apologies from companies at face-value, there would need to be some effort to explain and show change too.