People buy based on what they want to be. Sell the pen in a way that makes the buyer think this product is the one thing they needed to finally get started on their goals and become the version of themself they built in their heads.
Yup. I call it the Steve Jobs principle. He wasn’t selling the hardware. He was selling a vision of success that you could only achieve with his products.
People buy based on what they want to be. Sell the pen in a way that makes the buyer think this product is the one thing they needed to finally get started on their goals and become the version of themself they built in their heads.
Yup. I call it the Steve Jobs principle. He wasn’t selling the hardware. He was selling a vision of success that you could only achieve with his products.