just that the TV commercial looks back at you through the TV and the TV follows you around everywhere, wherever you go, whatever you do, taking note of everything to get to know every single detail about you, every interest, every prejudice, every weakness of yours, to get to know you like no person, no matter how close to you does, like not even yourself do to use that information to influence you most effectively to the TV channel’s and the advertiser’s advantage, to manipulate you, to sell this information about you to other companies like insurances who use the power that this knowledge provides over you to extract every last cent of money from you, to sell you.
It is, because you don’t switch the channel, you decide to skip the commercials that are meant to finance it.
I think they are immoral beyond any doubt, but many websites are acting immoral as well, which justifies their use. I happily disable them for sites with an ethical approach to advertising and data collection.