HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.
Because they want to bog it down with shitty titles (quantity vs quality) to appear more competitive with more programming and don’t want to degrade the HBO brand.
What brand is left after you’ve renamed the flagship service?
Its not like HBO Premium is some extra tier of service.