HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.
Given what’s going on in Ukraine and Russia I doubt many orgs want to use Z, although by that logic I’m surprised Elon didn’t pick it instead of X
X is the core component of a Nazi swastika, so theres that.