They get paid better for in-video sponsors, because they’re cutting a deal directly with manscaped or whatever other scam product. The embedded cutaways give Google a cut and are based on number of views, the sponsor usually pays the youtuber a flat fee to shill in x videos based on that youtuber’s average viewership. Sponsorblock is a real “everyone wins” situation - you watch your video with no ads, the youtuber gets paid by the advertiser, the advertiser still gets their money’s worth because sponsorblock is a tiny slice of the audience.