They’re afraid to go full bore advertising it as a minimalist alternative. If they weren’t, they would have offered more thoughtful features beyond the (admittedly great) notifications-only home screen. But that’s secretly who this phone is for. I am sure they’re just afraid to pigeonhole it. Calling it a second phone is silly and will sell it to about 50 people but it leaves any other potential buyer to interpret what it is and why they might want it for themselves. It’s a…whatever strategy.

I know why I want it, and the early bird price (slash threat of the higher price later) is certainly compelling, but:

1. I just put a fresh Clicks case on my existing phone
2. I just paid that phone off and I don’t see any need to upgrade
3. I ordered a Clicks Power Keyboard or whatever they’re calling the other thing they announced at the same time (and doesn’t that purchase contributing to diverting me from the Communicator suggest they’re cannibalizing their own moment by announcing both at the same time?) so I’ll have that as well as my fresh Clicks classic case to buy me further years (one hopes) with my current phone and
4. I expect that when my phone DOES finally die, yes, I will absolutely look at the Communicator if it’s still around / affordable used (which it should be since it’s affordable new). At that time, it’ll also have come out and been reviewed extensively, so there also won’t be any guesswork in whether it’s worth picking up.