I’ve come to understand why the left is so bad at fighting the alt-right. There are no such things as conservative “principles”, but the left mainly fights by trying to point out hypocrisy as if these people had even an ounce of shame in their hearts.

The only way to win is not to abandon our principles in retaliation, but to fundamentally change the way we approach messaging. Forget about trying to convince any Republicans to not vote against their own interests with clever quips and screenshot of their old tweets - that shit won’t make a dent. What we need is somebody who talks about billionaires the same way Trump talks about immigrants. Someone bold enough to cross over into far left ideology, who will dominate the airwaves by generating outrage on the right faster than Trump could even dream.

Won’t happen though, not as long as the two party system is in the hands of the oligarchs.