It’s amazing how well the marketing worked to sell an inferior product for more money.
Turns out when they pasteurize it it destroys most of the flavor, so then they re-add flavor artificially extracted from other juice. “Not from concentrate” arguably, but very highly processed.
Juice from frozen concentrate is still far from as good as fresh-squeezed, but it’s a whole lot closer than the “not from concentrate” sludge. And ironically cheaper. It’s particularly good slightly under-diluted.
This is what they get for making “never from concentrate” a seal of quality
It’s amazing how well the marketing worked to sell an inferior product for more money.
Turns out when they pasteurize it it destroys most of the flavor, so then they re-add flavor artificially extracted from other juice. “Not from concentrate” arguably, but very highly processed.
Juice from frozen concentrate is still far from as good as fresh-squeezed, but it’s a whole lot closer than the “not from concentrate” sludge. And ironically cheaper. It’s particularly good slightly under-diluted.
It always tastes better with half a can less of water than it recommends doing.
A good chunk of me suspects that is the real point.
Q1? Get rid of concentrated juice. Q2? Get rid of “never from concentrate”. Q3? Sell made from concentrate juice.
Which, to be clear, is not actually an inherently bad product. But it is definitely cheaper.
It’s much better quality.