It seems that everything turned into scams, aggressive self marketing and just click bait irrelevant content. I liked finance videos, but every creator sounds like “the world will end soon” or “my secret method to make 1 million per week day trading stocks/forex/crypto.”
Content aimed at culture (movies/series) also behave the same way, throwing a bit of politics into the mix. Always the same incendiary click bait title spewing a bunch of nonsense that has nothing the story, setting characters or other topics relevant to the piece.
Is there anything that can be saved on that platform? It has gotten so bad that I’m start to think that Tiktok and Twitter both have better content than YouTube. At least in those platforms you can find a random dude writing an essay in a series of 20 tweets on why an increase of mantis is related to the global surge of ballpoint pen prices.
Yeah they’ve openly said that they wish they didn’t have to do the clickbaiting, but that the effect it has on their total views/revenue in undeniable. It’s kinda just how YouTube is at this point, adapt or die
Veritasium did a video about it, with data to back it up. They took old video and reposted them with and without clickbait titles and images. The difference of views is staggering. People just like it o suppose.
There’s always option c, which is not pursuing a media empire… lots of small channels that are successful without the clickbait crap.
A lot of what they want to do and do in fact do wouldn’t be possible at a smaller size. Their new lab uses equipment worth hundreds of thousands of dollars a piece.
Not to mention the hundreds of staff they now have that need to be paid