The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.
I always thought of it going the other way, leave osx relatively untouched and make phones run on it, rather than taking ios as the standard.
I don’t buy that. No way they “open up” iOS to be more OSX-like, as that would spoil their cash cow (the App Store).
I hate to sound so cynical, but I just don’t see any incentive for Apple to do that.