A new survey from mobile operator Vodafone UK has claimed that people are now keeping their mobile devices for longer, with the majority upgrading every 4 years
There wasn’t even a maximum on the contract. When I got my first two phones, I agreed to a 2-year cellular contract. If I closed my account or moved providers before that, I had to pay AT&T some amount of money to kill the contract. After those two years were up, I could do whatever I wanted. I was then on a month-to-month payment, like standard cell plans today. They just wanted to make sure to recoup their money over 2 years for subsidizing my cheaper phone upfront.
Now, the subsidization is more like a subscription fee, where there are additional fees on the bill each month toward the phone and the cell phone company encourages you to get a new one once it’s paid off. You’re still paying full price for a phone. Possibly forever.
And they were subsidized by the cell phone company, so they only cost $200 (In many places in the US, at least).
Yeah definitely this is a big factor.
I have a small pot I save into for my phone upgrade each month. Waiting longer means I get a shiner new phone when I do finally decide to upgrade.
And once I have it I want it to last as long as possible!
When it used to be just part of your contract you wouldn’t think about, just get a new one when your contract said it was time.
There wasn’t even a maximum on the contract. When I got my first two phones, I agreed to a 2-year cellular contract. If I closed my account or moved providers before that, I had to pay AT&T some amount of money to kill the contract. After those two years were up, I could do whatever I wanted. I was then on a month-to-month payment, like standard cell plans today. They just wanted to make sure to recoup their money over 2 years for subsidizing my cheaper phone upfront.
Now, the subsidization is more like a subscription fee, where there are additional fees on the bill each month toward the phone and the cell phone company encourages you to get a new one once it’s paid off. You’re still paying full price for a phone. Possibly forever.