For a moment, it seemed like the streaming apps were the things that could save us from the hegemony of cable TV—a system where you had to pay for a ton of stuff you didn’t want to watch so you could see the handful of things you were actually interested in.
Archived version: https://archive.ph/K4EIh
Right now it’s smart to cycle through but I wouldn’t be surprised if that is the next thing to go.
What I could see happening is they keep raising monthly prices until the math doesn’t work out of them. Then they’ll introduce a small discount for locking in multiple months (3,6,12mon). Both will continue to rise in price but month to month will be quicker.
Or straight-up contracts. But I think the next step will be more slow-dripping content.
Netflix just pulled an obvious one by splitting the Witcher season 3 to the release half at the end of June and the other at the end of July. They claim it was for “an effective cliffhanger” but it’s clear they just wanted to squeeze one extra payment out of its viewers who aren’t interested in their other content. Paramount meanwhile stretches all of their Star Trek series out across the entire year.
I imagine platforms will start slow-releasing more of their most popular originals. I wouldn’t put it past them to flood social media with spoilers to punish anyone who’s waiting. I also wouldn’t be surprised if we start seeing one episode per month someday.
Disney+ (at least in Canada) gives a 15% discount if you pay for a year up-front.