Apple software engineering chief Craig Federighi and marketing chief Greg Joswiak sat down for an interview with Mostly Human after during WWDC, discussing the iOS 27 Siri changes, Apple's take on AI, new child safety protections, and more. Apple set out to deliver an AI utility, not an AI companion. When asked whether users could create an AI boyfriend or girlfriend with the new Siri, Federighi said absolutely not.
So much of our energy is now spent fighting engagement bait, the constant assault is exhausting (apologies for baiting an interaction)