Based on what I see in this thread, I find more of an issue to be media. Mainstream media can walk the line of truth and falsehood and make people think a certain way. Anyone who sees that can be redirected to an online source, which can be anybody from Jane/John Infantbrain to legitimate scientists. Being an influencer doesn’t preclude being a specialist, academic, etc., but the average person isn’t going to determine or care for the difference.