Chery's free-car-if-it-burns warranty sounds outrageous until you see the engineering. And then you see the sales numbers, and it starts to make even more sense.

Chinese automaker Chery just made one of the boldest warranty promises in the EV industry. If a battery fire damages your car, the customer will get a whole new one without any asterisks or fine print about fault.

  • Bad_Ideas_In_Bulk
    11·
    11 days ago

    I remember the Ford Pinto. They knew it was going to be a disaster. They sold it anyway because it wouldn’t kill enough people to be non-profitable.

    Cars burning is a problem that predates modern electric cars. But modern cars are uniquely problematic because metal fires are hard to extinguish.