Exactly. Any of us could say we’d never sell out, but how many of us end up in that situation to really test it?

They ran a successful business, cashed out, and instead of doing miserly things and vanishing to obscurity they’re funding lefty stuff and shaking up the status quo.

Right from the article:

The foundation’s leaders have pointed to its support of Migrant Justice during a period when the farmworker organization was considering a boycott of Ben & Jerry’s as an example of their commitment to social justice. After immigrant farmworkers raised concerns about working conditions at farms supplying Ben & Jerry’s, the company joined a program that collaborates with farmworkers to strive for fair working conditions.

They were using Unilever’s money to basically fight Unilever to the benefit their former employees! How much more do you want from them? 😄