I run a EU PC hardware price tracker, 25+ stores across 9 countries, and wanted to check: are GPU prices actually rising, or does it just feel that way?
To make this defensible, I didn’t just average “whatever’s in stock” each day, that inflates the trend if cheap cards sell out and drop off the average. Instead I built a fixed basket: 176 GPU models tracked at 3+ different retailers, every single day for the last 30 days, no gaps, no swapping in or out.
Result:
- July 15: €808.57 average
- August 14: €963.56 average
- +19.2% in one month, same 176 cards throughout
The rise wasn’t sudden, it started climbing around July 24-25 and has been steady since, not one spike from a single event:
- July 15-23: flat, €805-815
- July 24-31: climbing, €826 → €906
- Aug 1-14: continued rise, plateauing slightly in the last week, €910 → €964
Methodology, upfront: “price” here is each product’s average price across whichever 3+ retailers carried it that day (not the single cheapest, not a blended market average across a shifting product list). Basket is fixed, same 176 SKUs day 1 and day 30, verified daily. This is EU-wide, not one country.
Happy to break this down by tier (5060 vs 5070 vs 5080/5090) or AMD vs NVIDIA if there’s interest, this is currently the aggregate number :)
Are they making AI specific cards? The same as the bitcoin mining specific cards? If/when they do will prices start to come down for the consumer cards?
Nope, because that means less factory time to make the consumer grade ones.
Same thing happening with memory.
:( man, I was really hoping
They are already making AI-specific cards / devices, since the technical requirements are fairly different from consumer GPUs. The thing is, the silicon is made in the same fab, with a limited capacity. So manufacturers are shifting production from consumer devices to far more profitable enterprise customers. The cost won’t come down because the underlying resource (fab capacity) is now “worth more” and consumer supply is lessened.