Before Proton there were many projects that were helping run windows games and apps on Linux. Many of these were massive undertakings:

Wine (translate windows API calls to Linux API calls) - over 5 million lines of code that can do some really impressive things, including help old windows apps run in modern Windows!

Wine tricks (automates the installation of many Window app dependencies)

Crossover and their work on wine & wine bottles (a mini windows drive environment for each program)

Loki’s early work on SDL to simplify sound and input for Linux and other *nix targets.

Mono (open source implementation of . Net a library used by a fair amount of windows apps (also includes Moonlight - the open source implementation of MS Silver light)

DXVK a impressive and efficient Direct X 10 & 11 to Vulcan translation layer (later incorporated D9VK - Direct X 9 to Vulcan) which also helps older games run better in Windows in addition to adding compatibility for Linux

And many other pieces I’m forgetting now, make up Proton. Valve did an awesome thing in packaging all the community developed components, put some of those devs on their payroll, and even paid Crossover to work on the project that ultimately became Proton.

Now with Proton, what would require lots of individual steps and separate downloads (setup a separate wine environment for each application, add dependencies, install DXVK, install needed open source frameworks, add any registry tweaks needed, etc) is now magically automatically handled behind the scenes in one step by one tool by just installing a Windows game on Linux via Steam (though Proton can work without Steam as well).

Since all the work is open sourced, the community is able to have their own version of Proton with newer fixes and components that Valve could not distribute themselves due to licensing: Glorious Eggroll.

There were many attempts in the past to make an all-in-one tool to handle setting up wine and other compatibility tools (Lutris, Transgaming, PlayOnLinux, etc). So Valve wasn’t necessarily the first, they just offered a well put together, funded, and easy to use implementation.

On top this Valve has put a lot of work in optimizing gaming on Linux and they worked on getting studios to enable their anti-cheat on Linux to get previously unplayable titles to work.