• 2ndDegreeOWO
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    8 hours ago

    LLM powered search is crazy expensive for no return

    Seriously, what return could they possibly be getting out of it? How are AI search results – even in theory – making them any more money than just giving regular old-fashioned search results? Users aren’t being charged for it. Users aren’t seeing more ads because of it. How is it supposed to make money?

    • zout@fedia.io
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      3 hours ago

      In theory AI search results let’s the user stay on your site (Bing) instead of clicking a link to somewhere else. You can then serve them ads. I don’t know how this plays out in practice though, I use an ad blocker so I normally don’t see much of them anyways.

    • givesomefucks
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      6 hours ago

      Lol, tech companies don’t have to be profitable…

      The product is the stock price. Being the “biggest” search engine, means people buy your stock driving up the price. Soley because they figure the biggest search engine is making tons of money.

      Back in the day being profitable meant the stock went up, we’ve just skipped that part now. The numbers always go up, and the amount they go up is literally just based on vibes.

      • Rothe@piefed.social
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        2 hours ago

        Well, that is because of the AI-circlejerk bubble. At the center of that is Nvidia, so hopefully those days are over.