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    31 year ago

    Perception. Everyone knows what they think they heard you say. Very few people are privy to why you said it. The perception of what you did has a far greater reach than the intention, and is therefore the more important thing to control. This was as true in antiquity history as it is today – although the Internet certainly amplifies this effect.

    Did Nero really fiddle while Rome burned? Did Marie Antoinette really say “Let them eat cake”? All that matters is public perception.

    Machiavelli covers a lot of things like this very well, I feel he’s unfairly maligned – most of The Prince is ethically-neutral and practical leadership advice.