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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

    • Quokka
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      11 year ago

      Every single packet looks like this by law.

      I suppose you could put them in a different sort of box, but no one cares enough about the images on their packet.

      • diprount_tomato
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        -11 year ago

        That’s what I mean. The guy said “they’d be easier to spot” but you can just store them in whatever box or bag you have