X, the platform formerly known as Twitter, is hiring for its safety and elections teams ahead of the 2024 US presidential election and will again allow political ads for the first time since 2019.

“We’re currently expanding our safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats,” the company said in a blog post Tuesday, in which it also laid out its approach to political discourse and preventing voter manipulation as campaign season ramps up.

The announcement comes after months of changes to the platform and how it handles content moderation after Elon Musk took over the company last fall. Shortly after his takeover, Musk laid off huge swaths of the company’s staff, including many employees responsible for safety, platform manipulation and election policy. (Musk later boasted about having cut roughly 80% of the company’s staff.)

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    “We’re currently expanding our safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats,” the company said in a blog post Tuesday, in which it also laid out its approach to political discourse and preventing voter manipulation as campaign season ramps up.

    Shortly after his takeover, Musk laid off huge swaths of the company’s staff, including many employees responsible for safety, platform manipulation and election policy.

    “We’re updating this policy to make sure we strike the right balance between tackling the most harmful types of content—those that could intimidate or deceive people into surrendering their right to participate in a civic process—and not censoring political debate,” X said.

    The platform will add public labels to posts that violate the civic integrity policy and let users know when reach has been restricted on such content.

    The company began taking steps in that direction in January, when it relaxed a ban on issue advertising and promised that further changes to political ads would be coming.

    Twitter initially implemented restrictions on political and issue advertising in 2019 amid concerns that politicians could seek to target users with false or misleading information.


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