The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @ocassionallyaduckEnglish
    9•2 years ago

    More like “if this car is otherwise the best option, I’ll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty.”

    • @[email protected]English
      10•2 years ago

      Maybe. I feel like it’s going to be kind of hard to make them care if you’re still buying their product though.

    • @grueEnglish
      4•2 years ago

      It is never “otherwise the best option” because abusive tactics like this are instantly and totally disqualifying. Period.

      The line must be drawn here.