The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @grueEnglish
    4•1 year ago

    It is never “otherwise the best option” because abusive tactics like this are instantly and totally disqualifying. Period.

    The line must be drawn here.