The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @captainlezbianEnglish
    8•9 months ago

    Yeah we’re reaching the point where it becomes clear that the market can’t bear everyone charging the most the market can bear.

    People will pay extra for a luxury. People won’t pay the most they’re willing to pay on a luxury on every luxury they’ve gotten accustomed to at a reasonable price.

    • @[email protected]English
      7•9 months ago

      I hope you’re right, but I’ve seen a concerning amount of people say “It’s only $X, so why not?” so many times that it’s eating up a huge percentage of their monthly earnings.