The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @SanelessEnglish
    36•1 year ago

    I would love to see the sales metrics that made them backpedal

    • @[email protected]English
      4•1 year ago

      Number of times potential customers walked out of dealerships hurling swear words behind them.