BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @SCB
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    11 year ago

    It’s harder to sell a modular product off an assembly line.

    • @tabular
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      11 year ago

      You mean more expensive to design, and sell the parts rather than sell as a whole?