The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @krakenxEnglish
    7•1 year ago

    No, we are suggesting that the automobile market is one of the few industries that isn’t a monopoly yet, which is why BMW couldn’t get away with it.

    But also, the automobile market is getting more concentrated so it won’t be long until the 4 companies left legally collude to force this stuff on us. Just like every other industry.

    • @SCBEnglish
      1•1 year ago

      Gotcha. Misread.