The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @a9249English
    8•1 year ago

    Toyota is doing this sort of thing too…

    • @douglasg14bEnglish
      7•1 year ago

      Every car manufacturer will. $$$ is the final decision maker, and the more that are doing it the less bad press matters cause it’s not like the consumer has a choice