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TechnologyEnglish • 10 months ago

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

www.thedrive.com

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

www.thedrive.com

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TechnologyEnglish • 10 months ago

cross-posted to:
[email protected]

The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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1•10 months ago
It makes sense but why make it a subscription. Charge me a flat fee for an upgrade.

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