The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • IamAnonymousEnglish
    1·
    2 years ago

    It makes sense but why make it a subscription. Charge me a flat fee for an upgrade.