It probably goes against the philosophy or whatever of FOSS or Lemmy itself, but why not be a little evil so that you can actually sustain yourself? Donations can bring us far, but small non-intrusive ads can be a bliss in the skies for the people actually hosting the instance. Especially if there are millions of users uploading thousands of images and videos. This is extremely expensive.
Is running ads really that taboo?
EDIT: some people seem not to get the point of “millions of users”, which presumably includes non-techies that do not use adblockers. I mean that without ads (or mining?), no instance would be able to scale to the point where it can compete with Reddit for example. If you were to want that. And not for profit, but solely for sustainability.
Weren’t ads the ruination of Reddit in the first place? When social media companies get hungry for advertising, it’s the users who suffer. Not just from the ads themselves, but from the advertisers’ expectations for the content on the site to conform to their standards.
It comes down to whether the owners have a spine.
4chan runs ads. Pornhub runs ads. They have most certainly said goodbye to a large number of advertisers who were uncomfortable with the content they host.
It became a problem because it meant they were forced to bow down to advertisers instead of leaning into user funding. Discord has leaned into user funding very heavily, but I don’t know of any other social media that is more funded by its users than it is by ads and is regularly used/promoted, at least in the US.