Lyft is introducing a new feature that lets women and non-binary riders choose a preference to match with drivers of the same gender.
The ride-hailing company said it was a “highly requested feature” in a blog post Tuesday, saying the new feature allows women and non-binary people to “feel that much more confident” in using Lyft and also hopefully encourage more women to sign up to be drivers to access its “flexible earning opportunities.”
The service, called “Women+ Connect,” is rolling out in the coming months. Riders can turn on the option in the Lyft app, however the company warns that it’s not a guarantee that they’ll be matched with a women or non-binary person if one of those people aren’t nearby. Both the riders and drivers will need to opt-in to the feature for it work and riders must chose a gender for it to work.
If men and “not men” can ask for woman drivers they are “competing” for some drivers and making it harder for each other to get them. If only “not men” can ask for women it is easier for them to get the driver they want. So if men don’t have a strong preference it’s easier for other to get what they are asking for.
I’m not agreeing with them, just trying to make sense of it.
It’s not about men asking for women drivers, it’s about everyone requesting their own gender - that’s what the policy allows. If a woman explicitly wants a male driver, this doesn’t help them, same as if a man wanted a woman driver, or a non-binary driver.
So, just making shit up. Cool.