I call it the “Ekta Kapoor Effect”.
She’s a well-known producer of Indian serials. Yes, those ones.
She’s had this effect on the Indian TV market. Even regional shows that she doesn’t make have this effect.
Basically, they pick an interesting social topic or issue, make their point in the first few months, and then proceed to just do a repeat of the typical “Mother-in-law and daughter-in-law fight”, or “Artificial drama for the sake of drama” arcs that don’t really make any sense, only because they want to keep people watching for as long as possible.
Even 30 episodes per season might be pushing it.
That is a lot of content to put out in a year, and achieving that usually means sacrificing quality or putting in a bunch of filler.
Many of the best anime shows of all time only have 20-30 episodes for their entire run.
I call it the “Ekta Kapoor Effect”. She’s a well-known producer of Indian serials. Yes, those ones.
She’s had this effect on the Indian TV market. Even regional shows that she doesn’t make have this effect.
Basically, they pick an interesting social topic or issue, make their point in the first few months, and then proceed to just do a repeat of the typical “Mother-in-law and daughter-in-law fight”, or “Artificial drama for the sake of drama” arcs that don’t really make any sense, only because they want to keep people watching for as long as possible.