Honestly their forte is consistency. You’ll damn near guaranteed to get the exact same cup of coffee/latte and sandwich in the middle of nowhere Arkansas as you are in downtown NYC.
I just wish that consistent flavor was something more than ash.
Not joking, that is essentially the strategy. It’s very hard to get coffee beans from a hundred different farms to taste the same all over the world. That task gets much much easier if you simply burn them to a crisp so that all the varied flavor gets burned away.
Honestly their forte is consistency. You’ll damn near guaranteed to get the exact same cup of coffee/latte and sandwich in the middle of nowhere Arkansas as you are in downtown NYC.
I just wish that consistent flavor was something more than ash.
Not joking, that is essentially the strategy. It’s very hard to get coffee beans from a hundred different farms to taste the same all over the world. That task gets much much easier if you simply burn them to a crisp so that all the varied flavor gets burned away.