The “cord cutting” trend cable execs spent a decade claiming was a fad just broke another round of new records. According to Leichtman Research, major cable TV providers lost another 1.7 million subscribers last quarter, as users flock to streaming, over the air TV, TikTok, or, you know, books. Roughly 17,700 customers cut the cord every single day during the second quarter of 2023.
Over the last year (Q2 ’22 to Q2 ’23) the traditional cable TV sector lost a whopping 5,360,000 customers, compared to 4,235,000 customer defections the year earlier. The current number of U.S. households that has a cable connection sits somewhere around 46 percent, down from 73% at the end of 2017.
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Historically, a big cable company like Comcast or Charter wasn’t too hurt by “cord cutting” because it could just jack up the cost of monopolized broadband access. And while that’s still generally true; here too cable giants are seeing increased competition from community broadband (co-ops, utilities, municipalities), 5G home wireless, and phone companies belatedly upgrading to fiber.
Interestingly though, streaming TV providers also wound up losing subscribers, albeit at a much slower rate:
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Yeah, who is watching cable anymore?
old people who have been subscribers forever leave it on while they cook dinner, not really caring about the quality of programming, which is basically just filler anymore
LOL, I’m kinda old (52) and haven’t had cable for 15+ years. If I wanted noise like that, I’d just hook up a cheap HD antenna and get a dozen free stations.
And it’s so stupid easy to stream from your phone/tablet/laptop/whatever to any remotely modern TV, I just can’t get my head around people paying for cable. I guess the sports people still need it?
-Older, more conservative people.
-People who watch sports who are not aware of other options.
-And people who have bundled services and either have to take the bundle.to get decent Internet speeds or who have persuasively priced bundles.