The “cord cutting” trend cable execs spent a decade claiming was a fad just broke another round of new records. According to Leichtman Research, major cable TV providers lost another 1.…

The “cord cutting” trend cable execs spent a decade claiming was a fad just broke another round of new records. According to Leichtman Research, major cable TV providers lost another 1.7 million subscribers last quarter, as users flock to streaming, over the air TV, TikTok, or, you know, books. Roughly 17,700 customers cut the cord every single day during the second quarter of 2023.

Over the last year (Q2 ’22 to Q2 ’23) the traditional cable TV sector lost a whopping 5,360,000 customers, compared to 4,235,000 customer defections the year earlier. The current number of U.S. households that has a cable connection sits somewhere around 46 percent, down from 73% at the end of 2017.

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Historically, a big cable company like Comcast or Charter wasn’t too hurt by “cord cutting” because it could just jack up the cost of monopolized broadband access. And while that’s still generally true; here too cable giants are seeing increased competition from community broadband (co-ops, utilities, municipalities), 5G home wireless, and phone companies belatedly upgrading to fiber.

Interestingly though, streaming TV providers also wound up losing subscribers, albeit at a much slower rate:

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  • Sabata11792
    1•1 year ago

    how to quadruple speeds at a given price.

    The bill you for the new speed, They will burn you alive before you ever get half of it.

    • @shalafiEnglish
      1•1 year ago

      That’s usually a local issue. After a free update to 1GB, I couldn’t get a quarter of that. Updated my modem from DOCSIS 3.0 to 3.1 and doubled speed, but it was still only half. Tech jacked directly into my modem and got full speed, every test. I saw it with my own eyes, and I used to be a field tech.
      It was a legit test.

      Almost every issue I went into a home to investigate turned out to be a problem between the telephone pole (or underground pedestal) and the back of the modem. Even something silly, like the barrel in the wall plate, can make or break a connection.

      I suspect my pfSense router isn’t keeping up. It’s a nice Netgate rack unit, but it’s fairly old. Haven’t tweaked on it yet. Also, got some squirrel chews on the arial, need that replaced before I bang my head.