Unity Backpedals on Its Horrible Plan for Game Install Fees Amid Developer Backlash::Unity CEO John Riccitiello reportedly sold thousands of shares of stock in the weeks ahead of the fee announcement.
Unity Backpedals on Its Horrible Plan for Game Install Fees Amid Developer Backlash::Unity CEO John Riccitiello reportedly sold thousands of shares of stock in the weeks ahead of the fee announcement.
Yeah lol “Publicy traded company releases vague PR message to appease investors” is the headline
I don’t think investors are idiots. They will look at whether the development community will accept whatever those changes end up being, or see whether Unity will just quietly let this thing die and pretend it never happened.
It’s harder to be stupid when it’s your money on the line.
They aren’t, this PR message will do very little, but it’s still better than “going dark” after their announcements for now
Yup, this is a stop gap to give them time to figure out how much they can still get away with.
The absolutely are, because it’s not a binary “try it and see if it works” change. This is a one-time, irreversible loss of brand trust from game developers who have a lot at stake, and a TON of options. There are no take backsies on stuff like this. Choosing a game engine for your game is a big decision, often researched and backed by some form of business team who are never gonna swing for a company with a track record of pulling out the financial rug from their customers. They will loose billions, if not outright kill their company by even suggesting this sort of thing with a straight face.
I’m confused by what you’re trying to do with this comment. What does “the[y] absolutely are” refer to?
In this case the “they” is referring to Unity. The value of Brand trust is one of the primary assets any company has, and this sort of behavior destroys that. Why would you invest tens millions of dollars in developing a game in an engine that could suddenly bankrupt a company in licensing fees, with little to no warning or transparency? It isn’t 2010 any more, and there are plenty of options for platforms.